Leandro Herrero to host workshop at the eyeforpharma Sales Force Effectiveness Europe conference 2008

Leandro Herrero - a leading organisational consultant and CEO of The Chalfont Project Ltd (www.thechalfontproject.com) – will be hosting a workshop at eyeforpharma’s 6^th Annual Pharma Conference - Sales Force Effectiveness Europe 2008 in Barcelona.

Leandro Herrero, founder and CEO of The Chalfont Project Ltd (www.thechalfontproject.com) – an international firm of organisational consultants - will be hosting a workshop at the upcoming eyeforpharma Sales Force Effectiveness Europe Conference 2008. Dr Herrero will be addressing pharmaceutical industry experts and innovators from all over the world, focussing on how to improve Sales Force Effectiveness through Behavioural Change the Viral Change way.

Dr Herrero has personally led multiple organisational and cultural changes by applying the Viral Change^TM-way, which is described in his book Viral Change: the alternative to slow, painful and unsuccessful management of change in organisations (meetingminds, December 2006)

“Viral Change as a form of management of change is completely different from the conventional way,” Dr Herrero says. “It represents a truly new way of producing and sustaining changes. In Viral Change mode, a small set of behaviours, spread by a small number of internal activists, propagated like an internal infection of new ideas or routines creates long-lasting, faster and sustainable real change. Viral Change is closer to the dynamics of fashions, fads and infections than to standard management practices. Through Viral Change, the leader’s goal is to create an internal epidemic of success!”

A book signing has been scheduled for Dr Leandro Herrero at lunchtime on 2^nd April, immediately following his keynote address. Attendees will have the opportunity for an informal conversation with Dr. Herrero and signed copies of all his books will be available for purchase following both his keynote address and the workshop.

Dr Leandro Herrero practised as a psychiatrist for more than fifteen years before taking up senior management positions in several leading companies, both in the UK and the US. He is founder and CEO of The Chalfont Project Ltd, an international firm of organisational consultants. Taking advantage of his behavioural sciences background, coupled with his hands-on business experience, he works with organisations of many kinds on structural and behavioural change, leadership and human collaboration. He has published several books, among which The Leader with Seven Faces, Viral Change and New Leaders Wanted (www.meetingminds.com).

The Chalfont Project Ltd (www.thechalfontproject.com) is an international consulting firm of organisation architects with a long-standing presence in the bio-pharmaceutical industry.

The eyeforpharma 6^th Annual Pharma Conference - Sales Force Effectiveness Europe 2008 is an in-depth exploration of the latest strategies, tools and best practices to increase the efficiency and effectiveness of your sales force. The eyeforpharma Sales Force Effectiveness Europe conference will take place at the CCIB, Rambla Prim 1-17, 08019 Barcelona, Spain from Wednesday 2^nd April 2008 through to Friday 4^th April 2008. Mention ‘SPK08’ as a discount code and receive a discount of €550.00 of the standard registration price when you register here.

Disruptive Ideas achieve bigger results

Disruptive Ideas – the forthcoming new book by Leandro Herrero – shows organisations that all you need is a small set of disruptive ideas or powerful rules to create big impact.

In a time when organisations simultaneously run multiple corporate initiatives and large change programmes, Disruptive Ideas tells us that - contrary to the collective mindset that says that big problems need big solutions – all you need is a small set of powerful rules to create big cultural change.

In his previous book, Viral Change™, Leandro Herrero described how a small set of behaviours, spread by a small number of people could create sustainable change. In Disruptive Ideas, the follow-up book to Viral Change™, the author suggests a menu of 10 ‘structures’, 10 ‘processes’ and 10 ‘behaviours’ that have the power to transform any organisation of any size.

These 30 disruptive ideas can be implemented at any time and at almost no cost and what’s more...you don’t even need them all. But their compound effect – the 10+10+10 maths - will be more powerful than vast corporate programmes with dozens of objectives and efficiency targets.

This book will appeal to people at different levels of management or leadership, who want to reshape their culture by enhancing working practices and in general aim at greater organisational effectiveness. Its practical nature will appeal to all who want to implement key ideas – some of them contrarian or counterintuitive - that have the power to transform the organisation without having to embark upon a massive change management programme.

Leandro Herrero was a practicing psychiatrist for many years before holding senior leadership positions in top league business organisations. He is currently CEO of The Chalfont Project Ltd, an international group of organisational consultants, which he co-founded. His previous books include The Leader with Seven Faces, Viral Change and New Leaders Wanted – Now Hiring!, also published by meetingminds.

Disruptive Ideas, 10+10+10=1000: the maths of Viral Change that transform organisations
by Leandro Herrero
meetingminds, April 2008
£18.50/US $26.00, Paperback, 300 pages - ISBN: 978-1-905776-04-7
Available to pre-order at: www.waterstones.com, www.barnesandnoble.com, www.meetingminds.com and many other (online) bookshops and outlets.