Viral Change will come to the rescue of ‘Enterprise 2.0’ transformations

Dr Leandro Herrero will be a keynote speaker at the eyeforpharma Sales Force Effectiveness Conference in Barcelona (2 - 4 April 2008). He will be focussing on how to go beyond ‘more of the same’ and on how to engage in true business transformation.

Dr Herrero will also be leading a workshop at the event, which will focus on how Viral Change can increase the Sales Force Effectiveness.

eyeforpharma is the market leader in pharmaceutical conferences, bringing pharma strategies to the busy executive. Dr Herrero is a frequent speaker at their events and was voted ‘Best Speaker’ at last year’s Monaco event.

You can register for the event here.

Enter the discount code ‘SPK08’ and receive €550 off any standard priced conference pass! Register now because the event WILL sell out!

Infectious Leadership

Michael Watkins note entry in Harvard Business online, on Infectious Leadership brings home the idea of top leadership influence. I could’t help replying: “Michael’s infective leaders are music to my ears since I base my consulting practice on creating infections (‘Viral Change™) as opposed to mechano-hydraulic processes of PowerPoint-communications. Interestingly , I could not stop smiling whilst reading Michael’s entry since the prologue of my book Viral Change starts with a true story of a new CEO who made a series of relatively informal comments on the organization, generating de facto cascade changes ultimately translated into true cultural change. When I interviewed him a few months later and congratulated him for what it seemed to me a good ‘change management programme’, he replied ‘what programme?’”